You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You’ll be amazed at how fast you can create an effective salesletter.

1. Attention What captures a reader’s attention more than an exciting list of things that will benefit THEM? Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.

A Multi Level Marketer might start a sales letter like this:

* Experience the freedom of ... * Being your own boss * Financial independence * Benefit 3 [+]

When was the last time you bought a car?  Did you really NEED a car?  I mean REALLY need a car?  Chances are the one you were driving was still running when you bought the car you have now.  Yep, Americans rarely buy because they need... they buy because they want to experience the feeling that comes with buying. We enjoy new purchases.  Sure, we can convince ourselves that we really needed a new one, but if we're totally honest we'll have to admit that would could've got by without it.  What does this mean to your advertising campaign? 1.  State The Benefits Of Your Product or Service Capitalize on the ways a customer will improve his lifestyle by making the purchase.  Will he increase his own business profits by 50 percent?  Say so in the opening statement of your sales [+]

If you're a marketer your number one concern is customers.  You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty.  But the tough question is, "How do I convert prospects into customers?"

There are a lot of people out there who see your ads, think about them, and maybe even say, "I ought to..."  They're just waiting to be convinced to to do something about it.  There is something you can do to get them moving! 1.  Improve Your Offer No on can pass up the deal that's "too good to resist."  Think about it... how often do your customers want your product, but just want something else a little more?  That leaves you with a long list of "almost sales" that have the [+]